Gish-aversary

Gish-aversary was a weekend-long event that took place on May 29–30, 2021 commemorating 30 years since the release of The Smashing Pumpkins' debut album, Gish. The main event took place after-hours on May 29, involving a listening party of the album and a Q&A with Billy Corgan and Jimmy Chamberlin. The event was live streamed online with a 50-people in-store capacity. Portions of tickets sales benefited PAWS Chicago.

Background
Corgan's partner, Chloe Mendel, took the lead role of organizing the event. Howard Willing was in town and was providing technical oversight to Corgan. The store was decorated into a Gish theme. It included purple balloons, a new permanent photo booth with a Gish-themed border, autographed Gish-era vinyl and other rare collectibles on sale, and new exclusive Gish-era merchandise. Food items included a Gish-themed cake,